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A Premium, All-Occasion Tequila

Mindfully Made to Elevate the Tequila Experience

After fifteen years in pursuit of a unique profile for cocktail recipe development, Co-founder & CEO Ivey Childers journeyed Southbound to Jalisco, Mexico to find the tequila that was both the perfect mixer and standalone sipper; resulting in three distinct Southbound expressions: Blanco, Reposado, and Añejo. Southbound was crafted with intention to make the consumer tequila selection process simple and empower the home entertainer. A profile to enjoy in any cocktail, sip neat, or on the rocks. Take the Journey Southbound and Rediscover Tequila.

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Take the Southbound Journey &

Rediscover Tequila

Southbound was created around the idea of rediscovery. It can happen in a deliberate pursuit to revisit something from our past but can also come in unexpected ways. In these moments, we are reminded of the endless possibilities that life has to offer and are inspired to savor every experience. Whether by choice or by chance, rediscovery is a journey that elevates our spirit.

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