After fifteen years in pursuit of a unique profile for cocktail recipe development, Co-founder & CEO Ivey Childers journeyed Southbound to Jalisco, Mexico to find the tequila that was both the perfect mixer and standalone sipper; resulting in three distinct Southbound expressions: Blanco, Reposado, and Añejo. Southbound was crafted with intention to make the consumer tequila selection process simple. A profile to enjoy in any cocktail, sip neat, or on the rocks. Take the Journey Southbound and Rediscover Tequila.